Real Estate Services
Who is this client and what did TETHiK deliver?
Chelsea Strong | Salesforce Platform Owner | Marcus & Millichap Leading firm specializing in commercial real estate sales, financing, research and advisory services. — Reduced dupes by 90% and prep time by 30% Marketing Cloud | SOQL
Client. Chelsea Strong | Salesforce Platform Owner | Marcus & Millichap Leading firm specializing in commercial real estate sales, financing, research and advisory services.
Technology. Marketing Cloud | SOQL
Outcome. Reduced dupes by 90% and prep time by 30% Marketing Cloud | SOQL
“TETHiK was able to ramp up incredibly quickly. Thanks to their expertise and reliability, our Marketing Cloud initiatives continued moving forward smoothly. Their support was invaluable and helped us immensely.”
The client needed a robust, scalable way to manage campaign data preparation, duplicate contact resolution, and marketing list imports. Marketing lists were prepared manually, with frequent re-imports of opted-out contacts and duplicated records. This increased compliance risks but also created significant inefficiencies in campaign execution.
- Automate identification of opted-out contacts and duplicates.
- Built a process for ranking and excluding duplicate records prior to import.
- Improvements for SFMC automation monitoring and troubleshooting.